A typical 8-ounce children’s drink contains 60 calories and 16 grams of sugar – more sugar than children should consume in an entire day.
Sugary drinks contribute almost one-half of added sugars consumed by children, and fruit drinks are the most common type of sugary drink for young children.
One serving of many of the highest-selling fruit drink brands has more than 50% of the recommended amount of daily added sugars for children (more than 12.5g).
Brands use similar-looking packages, flavor names, fruit images, and claims for their fruit drinks and 100% fruit juice products.
In 2018, children (ages 2-11) saw more than two times as many ads for drinks with added sugars and/or diet sweeteners.