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Press Release

Beverage companies still target kids with marketing for unhealthy, sugary drinks
November 19, 2014
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released today by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.

Despite industry promises, Yale study finds unprecedented marketing of sugary drinks to youth
October 31, 2011
Young people are being exposed to a massive amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks. The study is the most comprehensive and science-based assessment of sugary drink nutrition and marketing ever conducted. The data show that companies marketing sugary drinks target young people, especially black and Hispanic youth.

In The News


Media Clips

Beverage companies still target kids with marketing for unhealthy, sugary drinks
November 19, 2014
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released by the Rudd Center.
FOX News Edge

Soda Wars Heat Up
June 9, 2012
Do soda companies contribute to obesity?
ABC News

Juice Boxes for Kids Loaded with Sugar
October 31, 2011
Michelle Miller from CBS and Keri Glassman, registered dietician, discuss how juice boxes marketed to youth are filled with sugar.
CBS Early Show


Articles

Soda Companies Step Up Their Marketing To Black And Latino Kids
November 20, 2014
While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds.
NPR

Soda companies still market to children — just more creatively
November 20, 2014
Beverage companies like Coca-Cola KO, +1.02% and PepsiCo PEP, +0.60% have pledged to advertise less to children, but new research shows the results (pdf) are mixed.
MarketWatch

Yale Study: $866 Million Spent Advertising Sugary Drinks Last Year
November 19, 2014
Drink companies spent $866 million to advertise sugary drinks last year, with much of that marketing aimed squarely at children and teens, a Yale University research center says in a new report.
Hartford Courant

New report looks at kids and sugary drinks
November 19, 2014
There’s good news, but still a not-so-healthy dose of bad in a report being released today that looks at the marketing of sugary drinks to children and teens.
Chicago Sun Times

Soft drink firms still target kids, report finds
November 19, 2014
Soft drink makers have kept some of their promises to cut back marketing to kids, but they’re still spending enormous amounts of money selling sugary drinks, a new Rudd Center study finds.
NBC News

Kids still a target for marketers of sugary drinks-report
November 19, 2014
Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, according to a Rudd Center report.
Reuters

Most beverage ads targeting kids still promote sugar and caffeine, not health, says report
November 19, 2014
American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which claims that children aged 2-11 saw 29% more TV ads for PepsiCo sugary drinks in 2013 than in 2010, and 64% more ads for Red Bull.
Food Navigator

Sugary Drink Makers Target Latino Youth, Report Says
November 1, 2011
Soft drink and other sugary beverage manufacturers target their marketing campaigns to Latino and African-American children and teenagers.
Fox News Latino

Sweetened Beverages Come Under Fire in New Reports
November 1, 2011
The soda wars (aka sugar-sweetened beverage debates) are erupting in so many different directions. The Chicago Tribune gives readers an update about them all.
Chicago Tribune

Too Much Sugar in Drinks Marketed to Kids
November 1, 2011
It is no surprise that many sodas have a lot of sugar. What may be more surprising is that many fruit drinks, often billed as healthier alternatives, are often loaded with close to the same amount of sugar and calories.
WebMD

Soft drink makers like Coca-Cola and Dr Pepper Snapple Group target black and Hispanic teens, children
November 1, 2011
Big brands are capitalizing on minority youth to be their biggest buyers with multimedia campaigns in addition to traditional print and TV ads.
New York Daily News

Study: Children's exposure to soda ads doubled from 2008 to 2010
November 1, 2011
American children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics the major targets as marketers have expanded online.
Chicago Tribune

Report Slams Makers of Sugary Drinks for Targeting Kids
November 1, 2011
The makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.
USA Today

Yale Study Finds Beverage Industry Targets Minority Children And Teens
October 31, 2011
Beverage companies are targeting children, particularly black and Hispanic youth, in their sales campaigns for sodas, fruit, energy and sports drinks.
Huffington Post

Study Faults Soft-Drink Industry for Excessive Marketing to Children
October 31, 2011
Sugary Drink FACTS shows that the beverage industry can not be trusted to regulate the marketing of its own products.
National Journal

Kids And Teens See More Ads For Sugary Drinks
October 31, 2011
From 2008 to 2010, children's and teens' exposure to television ads for soda doubled and beverage companies targeted black and Hispanic kids more than others in recent ads.
NPR

Some fruit drinks' sugar akin to candy's
October 31, 2011
Many popular fruit drinks marketed to children can have the same, if not more sugar as a candy bar, and many use artificial sweeteners.
CBS

Soft Drink Makers Target US Children, Teens
October 31, 2011
US children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics being major targets, as marketers have expanded online.
Reuters


Editorials

Dear Beverage Industry: Yes, 12-Year-Olds Are Children.
November 21, 2014
The Yale Rudd Center for Food Policy and Obesity (full disclosure: I work for them) just released the Sugary Drink Facts Report, exhaustively detailing the nutrition of products offered by the beverage industry, and how the industry markets them.
Scientific American

Energy Drink Ads Reach Young Kids, Even As Evidence of Dangers Mount
November 19, 2014
Two very different studies crossed my desk this week and, when read together, they point to a disturbing problem.
The Lunch Tray

New Research Shows How Sugary Drinks Are Marketed to Children in the Age of Social Media
November 19, 2014
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released today at APHA by the Yale Rudd Center for Food Policy & Obesity. The report “Sugary Drink FACTS 2014” highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.
New Public Health

Trick or Treat! Scary Things Beverage Companies Do to Trick You and Your Kids
October 31, 2011
Dr. Marlene Schwartz blogs about Sugary Drink FACTS in the Huffington Post and tells readers that they should be concerned about the amount of sugar children are consuming through sugary drinks.
Huffington Post

Marketing of Sugary Drinks: Q&A with Jennifer Harris
October 31, 2011
Lead researcher of Sugary Drink FACTS, Dr. Jennifer Harris, discusses the report with NewPublicHealth and explains how beverage companies extensively market sugary drinks to youth.
NewPublicHealth

Marketing of Sugary Drinks to Kids and Teens: As Strong as Ever
October 31, 2011
Dr. Kelly Brownell blogs in the Atlantic about how the marketing of sugary drinks to children and teens is as strong as ever despite industry promises.
The Atlantic

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