Use the tools to compare marketing techniques aimed at children and nutritional quality of popular sugary drinks.

GO »


Understand the methods and key measures employed by the Rudd Center to compile our research.

GO »

Just give me the FACTS!

The 2014 FACTS about sugary drink nutrition and marketing to children and teens.

In 2011 the first Sugary Drink FACTS provided a comprehensive analysis of the nutrition of sugary drinks and how they are marketed to young people. Three years later– using the same methods as the original Sugary Drink FACTS – Sugary Drink FACTS 2014 reveals how the sugary drink nutrition and marketing landscape has changed.

Explore the Sugary Drinks website to learn more about sugary drink and energy drink companies, products, nutrition, marketing techniques, and the science behind FACTS.

Sugary Drink FACTS Report
     Executive Summary
     Methods (Appendix A)
Sugary Drink FACTS Report Summary
Sugary Drink FACTS Report Summary in Spanish

Drink Delusions Video:

Sugary Drink FACTS was developed by the Rudd Center for Food Policy & Obesity.

The 2011 report and report summary are available. 

Press Release

Beverage companies still target kids with marketing for unhealthy, sugary drinks
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released today by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.

What do you need to know to get started

Home FAQs Contact Fast Food FACTS Cereal FACTS About Rudd Center Privacy Terms of Use Site Map